What is ZAP?
The Zimmerman Advertising Program is a comprehensive Business Advertising degree program ideal for students possessing sharp analytical and strategic thinking
skills with a desire to use their creativity to produce positive returns on investment.
These creative solutions help businesses build brand identity, identify and adapt
to market trends, create effective campaigns, and drive sales and revenue. The program
is highly selective, allowing 26 students per cohort.
Requirements to Join the Zimmerman Advertising Program
