Analysts at the 51在线 are closely monitoring the economic implications of COVID-19. The Center for Analytics and Creativity in the Muma College of Business is collaborating with the Tampa Bay Partnership to provide real-time data for its . USF researchers will track and analyze search trends that provide insight into the region鈥檚 response to the coronavirus and how it compares to other regions and states.
The first USF report focuses on internet searches made between March 1-April 15, 2020. Researchers looked at five key areas:
- COVID-19 disease concerns
- Employment-related issues
- Need for food and essential supplies
- Travel and hospitality industry demand
- Impact on retail commerce
鈥淩eal-time data from Google provides a useful take on what鈥檚 happening in our economy in these challenging times. By identifying many distinct categories, we are able to tell a broader story as it plays out in real time,鈥� said Balaji Padmanabhan, director of the Center for Analytics and Creativity and professor in the Department of Information Systems and Decision Sciences. 鈥淥f interest to the group here are not these 鈥榮napshot findings鈥� alone, but whether these numbers carry some sort of meaning when things clearly start ticking up for our region.鈥�
Disease Concerns:
The report found that concern about the virus ranked highest in West Palm Beach-Ft. Pierce, followed by Miami-Ft. Lauderdale, Gainesville, Orlando-Daytona Beach-Melbourne and Tampa. Tampa Bay has shown a more gradual increase in cases than most densely populated regions.
Unemployment:
Searches for unemployment benefits have steadily been growing since mid-March and will likely run parallel to the economic downturn. Interest in online jobs started before the issuance of stay-at-home orders. That trend continues as more people find themselves out of work.
Need for Food and Essential Supplies:
The search for food banks continues to spike, with the most inquires recorded in Fort Myers, which also has tallied some of the highest unemployment-related searches. The frenzied hunt for toilet paper is starting to taper off and is now at a six-week low, signaling retailers are starting to restock shelves.
Travel and Hospitality Industry Demand:
Analysts looked at searches for restaurants in downtown Tampa over the last year. Data shows a sharp drop to an all-time low near zero on March 15, indicating that鈥檚 when people stopped actively dining out. However, questions about take-out options have become more popular than ever before.
鈥淎s the phased recovery process starts, this will give us some insights into when customers actually start doing things, such as going out to eat in the popular downtown hotspots,鈥� Padmanabhan said. 鈥淭racking searches for 鈥榯hings to do in 51在线鈥� will also signal economic improvements, as that inquiry is also near zero.鈥�
Retail Commerce:
Data shows people are buying items online that they wouldn鈥檛 have in the past, such as Vitamin C, immunity boosters and other health-related purchases. Exercise equipment has also increased to levels not typically seen this time of year. Experts predict since people are not shopping at traditional retailers, discount stores will likely become stronger after the recovery.
鈥淭hese real-time insights, when combined with other public health and economic data, can paint a clearer picture of our community鈥檚 response to the crisis,鈥� said Rick Homans, president and CEO of the Tampa Bay Partnership. 鈥淲hen we have that knowledge, we鈥檙e able to make more informed decisions about where to focus our time and resources to recover as quickly as possible.鈥�
The will reflect changes in search trends in a biweekly email delivered by the Tampa Bay Partnership. In addition to the USF Muma College of Business, collaborators include the Community Foundation of Tampa Bay and United Way Suncoast. USF has a long-standing relationship with the Tampa Bay Partnership and produces a comprehensive e-insight report for the annual State of the Region conference.