51在线

Mauricio Palmeira

Associate Professor
mpalmeira@usf.edu
Campus: St. Petersburg
Room: LPH 422
Phone: 727-873-4894

Mauricio Palmeira is an associate professor of marketing at USF's Muma College of Business in St. Petersburg. His research investigates issues in consumer and managerial decision making.

He has published numerous articles in some of the top business journals, including the Journal of Consumer Research, the Journal of Marketing Research, Management Science, Organizational Behavior and Human Decision Processes, the Journal of Personality and Social Psychology, and the Journal of Consumer Psychology. Before joining USF, Palmeira worked at Sungkyunkwan University in Seoul (South Korea) and Monash University in Melbourne (Australia).

He has a PhD from the Kelley School of Business at Indiana University and a bachelor's degree in engineering from the Pontifical Catholic University of Rio de Janeiro in Brazil.

Teaching

• MAR6508 - Consumer Behavior Insights

• MAR6735 - Digital Marketing

Research

• Palmeira, Mauricio and Evan Polman (2025), "Backup Plans: The Impact of Disclosure on Perceptions of Expert Competence," Management Science.

• Koo, Minjung, Suyeon Jung, Mauricio Palmeira, and Kyeungheui Kim (in press), 鈥淲hen Helping Hurts: Receiving Help Toward the End (vs. Beginning) Undermines Psychological Ownership and Consumer Well-Being,鈥� Journal of Personality and Social Psychology.

• Palmeira, Mauricio and Kunter Gunasti (in press), 鈥淭he Conflict Between Partnership and Fairness in the Decision of Whom to Help,鈥� Journal of Business Ethics.

• Jung, Wonsuk, Joann Peck, Mauricio Palmeira and Kyeungheui Kim (2022), 鈥淧roduct Line Extensions Hurts the Brand Owners: Psychological Ownership as a Mediator,鈥� Journal of Marketing Research.

• Palmeira, Mauricio (2020), 鈥淎dvice in The Presence of External Cues: The Impact of Conflicting Judgments on Perceptions of Expertise,鈥� Organizational Behavior and Human Decision Processes, 156 (January), 82-96.